So you’ve got an idea for a product or service, and you need customers…

To find them, you need to know:

  • Who
  • Where
  • and How.

The first step is working out WHO your customers will be. So who will want what your selling.

If your customers are the general public, you’ll need to consider their demographic.

Demographics are things like your customer’s age, gender, interests, and other things that would make them suitable customers for you.

Next, you need to think about WHERE those people are.

This means both there actual geographic location, like what country or city they live in,
AND where they direct their attention: what websites they visit; and what they read or watch.

Let’s look at an example.

Let’s say you wanted to sell bike helmets.

You need to find out who your customers are, so what is their demographic?

Age? All ages really.
Gender? Well any gender. That doesn’t help us.
Interests? Um.. people that ride bikes! That’ll help.

Now you need to find your customers, so where could you find people who ride bikes?

A bike shop?
On bike tracks?
Maybe looking at bike websites or magazines.


Now that you know WHO and WHERE your customers are, you need to figure out HOW to advertise your product or service to them. Like with flyers, magazine or internet ads etc. But that is a topic for another day.